The highly anticipated Radio Player launched on March 31st, providing a portal for radio listeners to browse and listen to over 200 stations from one, easy interface.

As well as being able to listen to stations from across the BBC and Commercial Radio portfolios, Listen Again and On Demand content is also available on Radio Player. You can search for your favourite stations by music genre and postcode.

Bauer, UTV and Planet Rock signed up to Radio Player last week, joining the Absolute, GMG and Global brands.

Have a play for yourself here

Planet Rock is on the wireless at the moment because we love a bit of rock and roll!
With a weekly reach of 827,000, Planet Rock is the largest national DAB radio station in the UK.

Lucio takes care of Breakfast every day and Alice Cooper is still King of the Night and “playing all the stuff that doesn't get played elsewhere”. But the Planet Rock talent pool doesn’t end there! Def Leppard frontman Joe Elliot is on Saturday evenings from 6pm and Francis Rossi from Status Quo on Sundays from 6pm.

Take a listen for yourself on your DAB Radio or at www.planetrock.co.uk

From airline flights to weekly groceries, we’re all quite happy to “self serve” when it comes to buying anything online. However, if you’ve never used the Bid4Spots online auction before, you might not realise that we offer a full service!

‘Once I realised how simple it was and that the Bid4Spots team do all the work, it was a no-brainer for us’ Colin Gillespie, All Response Media

When you phone or email us with a Bid4Spots brief, here are a few things we automatically do:

Firstly, we run your Target Audience against all stations on RAJAR (radio audience measurement). This is to ascertain which stations will provide you the least wastage and maximum efficiency. Before deciding which stations to invite to the auction, we look at things like Reach Index; Hours Index; Target Reach and TSA (the location each station covers) to make sure that the station really does fit.

Next up, the Bid4Spots team will email you the station maps, profiles and advice on how best to structure the auction itself.

Once this is approved, we set up the auction for you and the stations will be bidding against each other to win your business in Thursday’s auction. We phone and email you with your results and your airtime scheduled for the following week.

After the campaign has finished, the Bid4Spots team will provide you with a full Post Campaign Analysis.

For more information or case studies get in touch with us. 

Using Bid4Spots doesn’t mean you have to stick with the same generic piece of copy – you can load as many different ads as you want into the system and then nominate them to different stations when the auction results come through.

So you could have different messaging tailored for males/females, younger/older, daytime/evening or whatever you wish!

You can also have copy with different response mechanics or offer codes in it to track your response. This enables you to refine your auction station list down to the most responsive stations for future auctions.

You can also have different variations of an advert to run in even rotation and with Bid4Spots copy distribution is free!

For more information contact us, we can also put you in touch with our studios who are able to script, produce and clear radio advertisements of all varieties.

If you've got any queries on this 'tip' – email us!

   Chelsea Hollis
    Account Manager
    Email me
    0207 90-70-6-80

   Naomi Reid
    New Business Executive
    Email me
    0207 90-70-6-80

    Jessica Shore
     Graduate Trainee
    Email me
     0207 90-70-6-80